Get To Know Some Few Tricks
The number one thing in fashion marketing is getting your brand out there! Here are a few strategies we learned from Saks Fifth and P&C that make the company succeed!
Most likely, you will be working on market campaigns when working in the fashion industry.
​
These campaigns are a designed course of action that promotes your products and company. They can vary from email campaigns to social media to even a phone call.
​
The company will be able to see who wants to buy your clothes by researching the campaign, but most importantly see who can buy your products.
​
​
Seen here: A 2020 Saks 5th Avenue voter registration campaign.
The most prized possession of all in the fashion industry is the Fashion Week. These weeks that are held all of the world are a great outlet to promote your products.
​
During fashion week, companies will send out people that are wealthy enough to buy their clothes to see them on the runway firsthand. Every big fashion name is present and it is an amazing way to promote your company's name.
Plain old just getting your company exposure! This strategy involves social media, emails, print ads, etc. This solely focuses on getting your company the brand recognition it deserves.
​
The favorite from the professionals we interviewed, so you can see how much important it is to know it!
